4 Tips for Crafting a Customer Retention Plan for Your Law Firm
By CNB Admin
HELP BOOST CLIENT RETENTION BY ADOPTING A CUSTOMER RETENTION PROGRAM
With existing clients estimated to provide up to 80% of new business each year, client retention is critical to every law firm's success. Staying attuned to your clients' needs can help keep them satisfied, yet a 2011 LexisNexus® survey found that 52% of law firms have no formal Customer Retention program in place.
A Customer Retention program can help you listen to your clients more closely, improve client relationships and identify areas of business growth. This checklist outlines the key elements of a program that can help you gather input from your clients and capitalize on those insights.
The foregoing information is provided as a courtesy to our clients and friends of City National Bank (CNB) for their consideration. Unless otherwise stated, opinions expressed are those of the respective authors and not necessarily those of CNB. The information is provided without warranty and no recommendation or endorsement by CNB is intended or should be inferred unless specifically stated.
City National Bank is a subsidiary of Royal Bank of Canada
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