Customer Retention Plan

HELP BOOST CLIENT RETENTION BY ADOPTING A CUSTOMER RETENTION PROGRAM

With existing clients estimated to provide up to 80% of new business each year, client retention is critical to every law firm's success. Staying attuned to your clients' needs can help keep them satisfied, yet a 2011 LexisNexus® survey found that 52% of law firms have no formal Customer Retention program in place.

A Customer Retention program can help you listen to your clients more closely, improve client relationships and identify areas of business growth. This checklist outlines the key elements of a program that can help you gather input from your clients and capitalize on those insights.