September 18, 2018

Learning Curve: Perricone Farms

Joe Perricone, chairman of the board of Perricone Farms, was asked by his father, Sam, to take over the family's Southern California citrus business in 1994.

Today, the firm is the largest manufacturer of fresh-squeezed juice in the Western U.S. and supplies hotels, restaurants and stores across the country with $85 million in annual sales.

Over the past two decades, Joe has brought in professional management, expanded the company's Beaumont, Ca. bottling plant and built a loyal base of employees, to whom he credits much of his success.

Perricone talks about his company's journey in this video, part of our series called "Learning Curve: Overcoming Challenges On The way up®."

As the bank for entrepreneurs, City National is proud to support financial solutions for growing firms like Perricone Farms. Each video in the series will highlight the entrepreneurial achievements of an iconic brand that started small and achieved success through hard work and an enterprising attitude.

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This video is for general information and education only and is provided as a courtesy to the clients and friends of City National Bank. It is compiled from data and sources believed to be reliable, however City National Bank does not warrant that it is accurate or complete. Opinions expressed and estimates given are those of the speaker as of the date of publish with no obligation to update or notify of inaccuracy or change.