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March 01, 2021

How Women Are Changing Philanthropy

The image of what a philanthropist looks like is ripe for transformation, with women gaining financial power and assuming active roles in wealth planning decisions.

“In a decade, the Baby Boomers are going to be in their retirement years, and many of them have more wealth than they'll need to fund their lifestyles," said Angie O'Leary, head of wealth planning at RBC Wealth Management-U.S. “This generation of women will have an unprecedented opportunity to make a long-term and substantive charitable impact."

In fact, women across income levels, ethnicities and generations are more likely to give, according to research conducted by the Women's Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy at IUPUI. The growing financial power of women presents an opportunity to harness the power in showing up and effecting change, said Jeannie Sager, the institute's director.

“Giving for most people, men included, is a means by which to articulate your values, but it's almost even more so for women, because so much of their giving is based on empathy for others and understanding outcomes," Sager said. “Historically, women haven't been super public about their giving, and in some ways, it had a lot to do with their relationship with money."

But times are changing. By embracing 'philanthropist' as a key part of their identity, women can not only redefine whom people see as generous but also can push the conversation about what it means to be philanthropic.

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Being a champion for charity

Some recent high-profile campaigns show the power women can wield in philanthropy. For instance, Dartmouth College is close to achieving its goal of getting 100 female alumni to give $1 million each to the school.

And as the 50th anniversary of Title IX approaches, women who once played college sports have donated millions to upgrade facilities and endow scholarships and coaching positions at their alma maters in order to give female athletes greater opportunities. Carol Roberts, former chief financial officer for International Paper, donated $4 million to help build a field house at Yale University, where she played field hockey and softball in the 1970s.

But high-profile women are not the only ones who step up for important causes.

Liz Jacovino, a wealth strategist with RBC Wealth Management-U.S., works with financial advisors to develop appropriate wealth management solutions for clients in charitable giving, as well as estate planning, retirement planning and wealth transfer. Jacovino said there are smaller ways in which she sees women lead.

“If you're just somebody who invites your friends and work colleagues to your house so they can hear about the wonderful work your charity is doing, you're acting like a leader for that charity," she said. “You don't necessarily have to be on the board, but you're putting yourself out there as a champion for the charities you feel are important."

And women can do the same in building a legacy for philanthropy in their own families, Jacovino said.

“There's a way for these women to pass their values on to their family members," she explained. “A lot of times they'll create a donor-advised fund that they then invite their children and their grandchildren to help them choose charities to receive donations."

Helping Women Lean Into Their Generosity

According to Sager, women aren't always drawn to the more traditional image of philanthropy.

But as more women give, it can help them reframe their identity and “lean into their generosity in a different way, because it's not strictly about money," Sager said. “It's about talent and time and knowing your experience is important to informing systemic change."

Joining a board is one way to step out from behind the scenes, but Sager said organizations seeking women for those roles need to make those opportunities accessible to women in “different seasons of life."

“We ground ourselves in rules that really cater to working white men being able to be involved with nonprofit and for-profit boards," Sager said. “What I think is going to be an enduring change that comes out of the pandemic is this idea that we can create space and do work virtually, which opens up greater access."

The growing power of women's philanthropy

Even if they don't make a public display of giving, women are beginning to see their wealth as a conduit for change.

Twice as many younger high-net-worth women in the United States cite the ability to create change through charitable giving as a top definition of wealth, according to a survey by the Economist Intelligence Unit commissioned by RBC Wealth Management.

And women often give together, Sager said, citing the proliferation of giving circles and giving networks for women in the U.S. and around the world. For instance, The New York Women's Foundation gave $1 million for women and families impacted by COVID-19 through its 2020 Resilience-NYC: COVID-19 Response and Recovery Fund.

The top three causes that women-dominant giving circles support are human services, women and girls, and education, according to the institute's research.

“Our research shows that women are increasingly stepping out from the shadows to claim their positions as influencers and leaders willing to be named and recognized for their giving," said Sager.

And as women continue to embrace 'philanthropist' as a key part of their identity, the conversation about what it means to be philanthropic necessarily will include them.

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This article is for general information and education only. It is provided as a courtesy to the clients and friends of City National Bank (City National). City National does not warrant that it is accurate or complete. Opinions expressed and estimates or projections given are those of the authors or persons quoted as of the date of the article with no obligation to update or notify of inaccuracy or change. 

This article is a republication of content originally published by RBC Wealth Management, a division of RBC Capital Markets, LLC, Member NYSE/FINRA/SIPC. © 2020, Royal Bank of Canada, used with permission. This article may not be reproduced, distributed or further published by any person without the written consent of RBC Wealth Management. Please cite source when quoting.

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