RENO, NV – City National Bank’s Reading is the Way Up® nonprofit literacy program, in partnership with Barnes & Noble, has donated 1,200 new books to four elementary schools in the Reno area in an effort to promote literacy and support the local community. The books were donated to Elmcrest, Hunter Lake, Mamie Towles, and Mount Rose Elementary Schools.
The donation marks an expansion of City National’s literacy program in Nevada from five schools last year to nine schools in 2010. The bank is committed to helping and supporting the communities it serves.
The book donation is the result of a Holiday Book Drive at Barnes & Noble, the world’s largest book seller, in partnership with Reading is the Way Up at City National. Customers at the Barnes & Noble store at 5555 So. Virginia Street in Reno donated approximately 600 books and City National donated the other 600 new books totaling over $6,000.
“What better way to show our support for literacy and education than by teaming up with Barnes and Noble and donating hundreds of books to area schools during Nevada Reading Week,” said Larry Charlton, Nevada regional executive for City National Bank. “Children are our future and by helping them develop a love of reading is one way City National can help improve our schools and our communities.”
The City National and Barnes & Noble Holiday Book Drive ran from December 1 through January 1 and included 10 stores in Nevada, California and New York. A total of 6,300 books were donated nationwide by customers and City National Bank donated another $50,000 worth of books, for a total of more than 14,000 new books in three states.
“We are very pleased with the results of the first ever book drive we’ve done with City National Bank in the Reno area and the number of schools and students our companies are helping through our literacy programs,” said Caddie Dufurrena, community relations manager with Barnes & Noble in Reno. “We hope this program becomes an annual event so we can reach out to more schools throughout the area in the coming years.”
Each of the four elementary schools received a little more than 300 of the total 1,200 new books that were donated to the libraries of each school. The principals of the four elementary schools, along with several officials from the Washoe County School District, were on hand to accept the book donations at an assembly that was held today at Elmcrest Elementary School. City National’s literacy mascot, “Blue”, was also on hand to help with the book donations.
“We are very grateful to City National and Barnes & Noble for their generosity and commitment to education,” said Dr. Heath Morrison, superintendent of the Washoe County School District. “Corporate partnerships are paramount to helping educate our children, especially given today’s economic challenges facing our state and the impact that’s having on education.”
About City National
City National Bank is the wholly owned subsidiary of City National Corporation (NYSE: CYN). It is backed by $21.1 billion in total assets, and provides banking, investment and trust services through 72 offices, including 16 full-service regional centers, in Southern California, the San Francisco Bay Area, Nevada and New York City. The company and its eight majority-owned investment affiliates manage or administer $55.1 billion in client investment assets, including more than $35 billion under direct management.
City National has eight branch offices in Nevada, including four in Las Vegas and one each in North Las Vegas, Reno, Carson City and Minden. The bank also has a loan production office at Stateline in South Lake Tahoe.
For more information about City National, visit the company’s Website at cnb.com
About Reading is the Way Up®
Seeking to better the education of our future leaders, City National in April 2002 launched a multi-faceted initiative to restock the state's school library system. Since then, the award-winning program has:
- Donated more than 55,000 books to California, New York and Nevada school libraries.
- Awarded more than $300,000 to teachers at elementary, middle and high schools for creative literacy projects.
- Helped open 20 new elementary school libraries through its partnership with The Wonder of Reading in Los Angeles.
- Raised over $275,000 in charitable gifts from colleagues and clients through its Reading is The way up Fund.
The Reading is the Way Up Fund is a 501(c)(3) administered by the California Community Foundation, and serves as a funding resource to purchase books for school libraries in California. For more information, visit www.readingisthewayup.org
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