LOS ANGELES – City National Bank’s Reading is The way up® nonprofit literacy program, in partnership with Barnes & Noble, has donated 2,000 new books to Harlem Link Charter School and Visiting Nurse Service of New York in an effort to promote literacy and support the local community.
The donation marks an expansion of Los Angeles-based City National’s literacy program. The bank, which opened its successful New York office on Park Avenue in 2002, is committed to helping and supporting the communities it serves.
The donation is the result of a Holiday Book Drive at Barnes & Noble, the world’s largest book seller, in partnership with Reading is The way up at City National. Customers at the Barnes & Noble store on 160 East 54th Street in New York donated roughly 850 books and City National donated the rest.
“We are so appreciative of this donation because our students have an insatiable appetite for high quality books,” said Steven Evangelista, principal at Harlem Link Charter School. “Sometimes our students gobble up books at a faster rate than we can provide them!”
Besides Harlem Link, books will also be donated to Visiting Nurse Service of New York, a nonprofit that provides in-home care to the chronically ill or injured. The books are earmarked for a special division of VNS, which deals specifically with children.
“We are not only pleased, but committed to supporting community groups and schools in the areas that City National serves,” said Carolyn Rodriguez, vice president at City National and head of Reading is The way up. “We believe there is nothing more important than instilling and encouraging the love of reading in a child.”
“We were pleased to support the Reading is The way up program at City National Bank for the first time ever,” said Patrick Malloy, Corporate and Institutional Sales Manager at the Barnes & Noble Citigroup store in New York. “As part of our Annual Holiday Book Drive, our generous customers donated roughly 850 books during the holiday season, which will find homes with eager readers at Harlem Link Charter School and the Visiting Nurse Service of New York. City National Bank matched these books on a one-on-one basis, doubling the contribution made to these two fine charities. Helping instill the love of reading in young minds is what Barnes & Noble is all about. ”
The City National and Barnes & Noble Holiday Book Drive ran from Dec. 1 through Jan. 1 and included 10 stores in California, Nevada and New York. A total of 6,300 books were donated nationwide by customers and City National Bank donated another $50,000 worth of books, for a total of more than 14,000 new books.
About City National
City National Bank is the wholly owned subsidiary of City National Corporation (NYSE: CYN). It is backed by $18.4 billion in total assets, and provides banking, investment and trust services through 64 offices, including 16 full-service regional centers, in Southern California, the San Francisco Bay Area, Nevada and New York City.
The company and its eight majority-owned investment affiliates manage or administer $53.4 billion in client investment assets, including nearly $35 billion under direct management.
For more information about City National, visit the company’s Website at cnb.com
About Reading is The way up®
Seeking to better the education of our future leaders, City National in April 2002 launched a multi-faceted initiative to restock the state’s school library system. Since then, the award-winning program has:
- Donated more than 40,000 books to California, New York and Nevada school libraries.
- Awarded more than $225,000 to teachers at elementary, middle and high schools for creative literacy projects.
- Helped open 20 new elementary school libraries through its partnership with The Wonder of Reading in Los Angeles.
- Raised over $275,000 in charitable gifts from colleagues and clients through its Reading is The way up Fund.
The Reading is The way up Fund
is a 501(c)(3) administered by the California Community Foundation, and serves as a funding resource to purchase books for school libraries in California. For more information, visit www.readingisthewayup.org