LOS ANGELES, Oct 27, 2005 (BUSINESS WIRE) - City National Bank, California's Premier Private andBusiness Bank(R), today announced that it has chosen M&C Saatchi asits new advertising agency.
"Our priority was to find an advertising agency with broadcapabilities, a track record of success and the ability to deliversome fresh strategic thinking," said Thomas R. Miller, executive vicepresident and director of Marketing, City National Bank. "We conductedan extensive review and were extremely pleased with what we saw fromM&C Saatchi during the search. This is going to be a very productivepartnership."
M&C Saatchi will be responsible for the development of a fullyintegrated advertising and marketing program for City National. Theagency will begin work immediately. The new program is expected toroll out in the first quarter of 2006.
"We are thrilled to be working with City National Bank," said HuwGriffith, chief executive officer, M&C Saatchi. "We look forward tobringing our Brutally Simple Thinking approach to this competitive andcrowded market. Our team also includes Carat USA, who will handle themedia planning and buying."
City National retained Select Resources International, one of thenation's premier firms specializing in agency searches, reviews andrelationship management, to coordinate the search. M&C Saatchi wasselected from an original list of over 30 agencies that was eventuallyculled to four finalists during the three-month search.
"We're expecting great things from M&C Saatchi," Miller said. "Webelieve they will help us leverage the terrific brand we havedeveloped and present our value proposition of complete financialsolutions, including commercial and private banking, and wealthmanagement, with a clear voice that speaks to the needs ofCalifornia's entrepreneurs and professionals, their businesses andtheir families."
About City National
City National Corporation (NYSE:CYN) is a financial servicescompany with $14.4 billion in total assets. Its wholly ownedsubsidiary, City National Bank, is California's Premier Private andBusiness Bank(R). The bank provides banking, investment and trustservices through 55 offices, including 12 full-service regionalcenters, in Southern California, the San Francisco Bay Area and NewYork City.
City National is ranked among America's top companies in Forbesmagazine's "Super 500" list. It also is one of the nation's top wealthmanagers, according to Barron's magazine. The company and itsaffiliates manage or administer approximately $38.8 billion in clienttrust and investment assets, including more than $18.4 billion underdirect management.
For more information about City National, visit the company'sWebsite at cnb.com.
About M&C Saatchi
M&C Saatchi was launched in 1995 and became the fastest growingagency in the history of advertising. The agency has 14 offices aroundthe world and global clients include Tourism Australia and Qantas. Theagency has since grown to become one of the largest independent agencynetworks in the world. Maurice and Charles Saatchi founded the agencyfollowing the split from Saatchi & Saatchi, which they had originallyset up in 1970.
M&C Saatchi LA has developed iconic campaigns for clientsincluding Ketel One, Crystal Cruises, San Diego Zoo, Beverly HillsConvention & Visitors Bureau and Tourism New Zealand.
For more information, please contact Huw Griffith, chief executiveofficer, at 310-401-6074, email@example.com or visitwww.mcsaatchi.com.
SOURCE: City National Bank
City National BankDaniel Minkoff, 213-833-4731