WE Day California will take place this Thursday, April 7, at The Forum in Inglewood.

Sponsored by City National Bank and Royal Bank of Canada, in partnership with international charity operation Free The Children, WE Day is a celebration of youth making a difference in their local and global communities.

“We’re thrilled to have nearly 60 City National colleagues and friends playing a vital role as volunteers at this week’s WE Day California event,” said Jennifer Nickerson, community relations manager at City National Bank.

  • The inspirational, stadium-style event is expected to draw thousands of school children and world-renowned speakers.
  • An exciting celebrity lineup includes Selena Gomez, Demi Lovato, Seth Rogen, Orlando Bloom, Big Sean, Tyrese Gibson, Lilly Singh, Jacob Tremblay, Martin Sheen and Rowan Blanchard, among others. 
  • The one-day event reinforces a year-long “Living WE at School” curriculum that focuses on students developing a deeper interest in and understanding of global issues.
  • It encourages young people to become “change agents” for good.

During Thursday’s event, City National Bank’s “Dollars + Sense” financial literacy curriculum will be highlighted in a game-show segment emceed by WE Day Host Spencer West. West is an author and motivational speaker who lost both legs at the age of five and went on to become a global activist, summiting Mt. Kilimanjaro using his hands and wheelchair to raise money for a global clean water initiative.

Teacher Shannon Garrison at Solano Avenue Elementary School, which uses the City National curriculum, will bring 28 of her fourth- and fifth-grade students to participate in the day. Their WE School project is to raise funds to build a windmill in Wimbe in Malawi. As part of the game show, Garrison will ask eligible audience members to make a pledge on www.cnb.com/weday to support financial literacy and be entered in a drawing to win one of five, $1,000 donations in support of their next WE Schools project. Sharing that pledge on social media will give them a second entry. Participation is limited to children age 13-17.

Last December, City National and Royal Bank of Canada announced a new, multimillion dollar, multi-year initiative with Free The Children to bring WE Day to Los Angeles. Across North America and the U.K., 2.3 million youth are involved in WE Schools programming. The movement was founded by brothers Craig and Marc Kielburger, who have tracked WE Day alumni and found that almost one in every five of them go on to become entrepreneurs who will set up a charity, social enterprise or company that gives back to the community by creating jobs and making a positive social impact.